If you’re a regular Jheri Curl June reader, then you should already know that the first week of June holds special signifance in jheri curl music history. As we noted back in our very first Jheri Curl June Special of 2014, Prince’s birthday falls at the end of the week, on June 7. Just a day earlier, there’s also the birthday of megaproducer and Prince’s fellow Minneapolitan, James “Jimmy Jam” Harris III: the subject, with musical life partner Terry Lewis, of our 2015 JCJ Special. And if all that wasn’t enough, on the very same date as Prince, another Midwestern Jheri Curl architect was born in 1956: Cincinnati, Ohio’s own Antonio “L.A.” Reid.
With all due respect to Mr. Reid–who, in my defense, has so much money that I sincerely doubt he cares–there’s a reason why we waited three years to enshrine him in the Jheri Curl June Hall of Fame. If, as I suggested last year, Prince was Jheri Curl’s principal architect and Jam and Lewis its most successful engineers, then Reid and his longtime colleague Kenneth “Babyface” Edmonds were more like JCM’s property developers, building on the blueprints of the Minneapolis Sound to considerable success without ever really innovating on the formula. When we think about L.A. and Babyface, we think about…well, LaFace, a label synonymous with early ’90s R&B. Their achievements in the previous decade were decidedly more modest.
But that doesn’t mean they weren’t, in their own way, important. Dystopian Dance Party has love for Reid’s and Edmonds’ early band the Deele, and last year we highlighted one of the pair’s late-era jheri curl productions, “Rock Steady” by the Whispers. There’s plenty of room in pop music for songs that refine and iterate on existing formulas, rather than reinventing the wheel; this is especially true in jheri curl music, a genre that existed pretty much exclusively as a vehicle for up-and-coming artists to bite from Prince and Michael Jackson. This, then, is our tribute to L.A. Reid: maybe not the most innovative of artists, but a shrewd businessman, a talented musician, and a gifted producer and songwriter who could, let’s not forget, buy and sell all of us in a second.
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